Queen's Park Observer

Queen's Park Observer

Blonde bombshell

From the salon to the stump

Sabrina Nanji's avatar
Sabrina Nanji
Aug 12, 2025
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First in Observer — PEROXIDE POLITICS — Turns out it’s not just policy and platforms the two progressive, centre-left Opposition parties are trying to set themselves apart on — it’s the hair, too.

Blonde ambition: I’ve learned that MARIT STILES brought in a style consultant ahead of February’s election campaign. That’s nothing new — devoted readers will recall when I revealed then-Liberal leader STEVEN DEL DUCA dropped $13,425 on an image consultant.

But here’s the twist: a little birdie tells me the consultant advised Stiles on the exact shade of blonde she should be — making sure she’s distinct from Grit Leader BONNIE CROMBIE’s platinum hue. Apparently at Queen’s Park, even the shade is strategic.

The NDP says it’s true Stiles hired a consultant and sent me this, on the record:

“Being a woman in politics means that there will always be scrutiny and a microscope around your appearance, clothes, etc. Marit’s goal always is to be her most authentic (and most comfortable!) …

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