Stealing slogans
Lawsuits, logos, leaves
ABOVE THE FOLD
Lots of action over the weekend. Let’s get to it.
LIBERAL LOVE-IN — The Grits partied in London, where BONNIE CROMBIE pumped up the party faithful with a fiery speech and unveiled a new slogan and logo.
Crombie hit hard on Premier DOUG FORD in her Saturday speech to more than 1,000 card-carrying Liberals. She mentioned Ford’s name more than 20 times in as many minutes, touching on health care in particular. “Instead of fixing health care, Doug spends his time on a billion-dollar scheme to put beer in the 7-Eleven a bit sooner,” she said, dropping the new slogan, “More for You.”
The party is also rebranding. Two-ish years after the STEVEN DEL DUCA-era redesign, the party revealed a fresh logo: The word Liberal in all caps, with a trillium carved out in the letter A. It can be tailored to pet issues: “I ❤️ [insert cause here].”
SCOOP — The logo was designed by Key Gordon, the firm run by advertising exec and ex-Liberal candidate GRANT GORDON, which has d…